Monday, August 15, 2005

Swades We the People...thoughts on Independence Day



India celebrates its 58th anniversary of independence today. How much have we changed since that night in 1947 when the Indian Tricolour first ? To answer that i would like to tell you a little about today. I watched a Hindi movie called Swades. The story goes like this..

A NASA project manager, Mohan (Shah Rukh Khan of course) misses his home India. He comes home to find his foster mother and take her back to the US. In his quest, he goes to her village and stays there for a while, he also meets a childhood friend, and cannot help but fall in love with her. ( pretty standard hindi movie fare right?)
The movie contrasts the high-tech world of America and the colorful world of developing India, while at the same time exploring the nature of 'home'. Mohan sees the best of India, as well as the worst: the poverty, the prevailing caste system and lack of education. The course of his life changes when he decides to be a part of the solution and help his nation. Mohan's simple quest is similar to what we all go through. I have been through it at times and still ask myself what is 'home' and how can i help make our country better.

What was different today was something called the Swades Project that we were reminded about at every commercial break. This project is a move to provide electricity to villages across India that still need electricity. All you need to do to be a part of this is to simply SMS "SWADES" to 7827 and for each SMS Rs 10 will be donated to the fund.

"Aiming to provide electricity to 60,000 villages across India, project ‘Swades’ managed and supervised by STAR TV Viewers can support this by sending an SMS donation to the national project fund. “The subscriber need to SMS the keyword ‘SWADES’ to 7827. Each SMS one sends will be ones donation of Rs 10 to the project ‘Swades’ fund,” stated Mukul Khanna, GM-Marketing, Spice Telecom, Punjab. Project Swades takes cue from the reel film - Swades in which the lead actor Mohan Bhargava (Sharukh Khan) leads the villagers to come together and generate electricity through water turbine technology."

http://www.thefinancialworld.com/corporate/economy.html
To read more about Project Swades go to
http://stargold.indya.com/specials/swades/projects.htm

Today's collage is from the movie and not my own pictures... sorry, but I have been inspired.

1 comment:

That Girl said...

hey that was a nice gesture...i liked Swades...saw it last year in Cal with my aunt and cuz...shah rukh khan is a veritable Fabio..even my friends in Canada know of him...lol..